Selected work [11]
I create creative systems and cultural experiences by combining art, strategy, technology and community. I work with brands on identity and campaigns, with teams on AI creative workflows, and with artists on covers and visual direction. Based in the Netherlands, working internationally.
Selected work [11]
For
Brands, campaigns, cultural projects
What it includes
You end up with
An identity system and the rules to keep using it after the project ends.
See Brand Design ↓Start a project ↓For
Businesses and creative teams
What it includes
You end up with
A workflow the team uses on Monday, and the library that keeps it running.
Start a project ↓For
Galleries, festivals, cultural institutions
What it includes
You end up with
A show that reads as one idea, and a record of it worth publishing.
See Art Direction ↓Start a project ↓For
Artists, labels, event promoters
What it includes
You end up with
One visual language that survives the next five releases.
See Album Covers ↓Start a project ↓Portrait — pending
I am a creative strategist and designer working between brands, culture and technology.
My background is visual identity, and most of what I do now sits where identity meets the way a team actually works — which is increasingly where AI sits too. That runs from brand systems and campaigns, through workshops that put AI inside a creative process rather than beside it, to art direction for exhibitions and for music.
I am based in the Netherlands and work internationally. Alongside client work I run ART baza, a platform for Ukrainian artists here — the same instinct as the rest of it: build the system that lets the work be seen.
Elsewhere